The Basic Business Idea:
Our customers - are our investors (who, by sheer coincidence, also happen to be our shareholders)
Our purpose - We exist to provide our customers with access to scarce investment opportunities in prime real estate in Eastern and Southern Africa.
What makes our investment opportunities scarce and prime are:
- The uniqueness of their locations, their accessibility and spaciousness
- The credibility of the addresses at which our portfolio properties are located
- The credibility of our shareholders and partners and the value that this credibility enables us to unlock
- The convenience, security and comfort of our properties
- The thoughtfulness of our concepts in promoting revolutionary lifestyles (new ways of living, green technology)
Our competition - We compete against other property groups and high net-worth individuals. The competition is both overinvestment opportunities (supply) and customers (demand).Heri’s competitive strategy will focus on:
Product differentiation – exclusivity of the investor group, exclusivity of the investment opportunities and great returns.Service quality – exceptional client service by understanding the customers, the shift in their demographics and creating product attributes that respond to their needs.Our industry - We are in the real estate industry.
Vision:A prime provider of exclusive investment property opportunities in work, leisure and lifestyle environments in Eastern & Southern Africa.
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